Advertising on building façades: a ressource for residents’ associations

On previous occasions we have commented on the advantages of advertising on building façades due to the good results for companies that invest in them.

However, these are not the only ones who can benefit from this type of action. Residents’ associations can also take advantage of their location by handing over their façade for an advertisement. How does it work? Let us tell you about it!

Canvas advertising for façades: Everything you need to know

If you thought that the company was the only one able to make a profit from its advertisement, you’re wrong! Residents’ associations can also generate extra income creating agreements with advertising companies to use their building when locating the campaign.

¿What determines the amount of this income?

  • Location: the success of a campaign of this type comes largely from being located at a strategic point. This is characterised by high pedestrian traffic, a façade that can be seen from a certain distance, among other data. 
  • Size: the wider the façade, the greater the possibility of increasing the rate. The same applies if the building is particularly tall or visible.

On the other hand, several points must be taken into account before carrying out any agreement of this type. For example, you have to consult the regulation of outdoor advertising of the municipality in which it is located. This includes the permit for its implementation and the conditions required.

In addition, it is important to bear in mind that this is about leasing a shared space for the community, so there must be a prior vote at a residents’ association meeting. Once it has been approved with the consent of all those involved ⅗, permission must be sought from the municipality to which it belongs so as to obtain the licence. It is usual that in order to achieve this, a project needs to be carried out by an architect.

Finally, it should be borne in mind that, in the case of buildings of historical, artistic or cultural interest, there will be specific regulations that will have to be taken into account.

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Gigantia, expert in advertising on building façades 

At Gigantia, as a large print format company specialised in outdoor advertising, we have extensive experience with advertising on building façades in its various variants. We have numerous possibilities to achieve the best result, using the latest technology and the best quality materials. Optimization in all its variants!

In addition, we know that size can be a constraint when it comes to implementation, so we make sure it’s effective through our transport and placement services. If you want to know more about our services or to request a quote, do not hesitate to contact us. As always, you set the limits!

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